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Gene Montesano, left, and Barry Perlman, co-founders of Lucky Brand Jeans, a Liz Claiborne Inc. Brand, pose for a photograph during a meeting of Liz Claiborne Inc. Investors and analysts, Wednesday, July 11 in New York. Liz Claiborne Inc. May sell or discontinue 16 of about 40 brands, eliminate as much as 9 percent of its workforce and open more Juicy Couture, Kate Spade, and Lucky Brand Jeans stores to reverse six straight quarters of lower profit. The maker of its namesake line of women's apparel may divest unprofitable department-store based brands such as Dana Buchman and Ellen Tracy with $800 million in annual sales. Get premium, high resolution news photos at getty