A Channing Tatum-backed start-up reflects rise in manscaping – why shaving and waxing below the belt will continue to grow

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Men choosing to shave and wax their nether regions is a trend that has taken off in recent years, and companies like Channing Tatum-backed start-up Manscaped are looking to cash in.
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Gone are the days when a quick jump in the shower followed by a brief spray of deodorant was all guys needed before heading out of the house. Male grooming has taken off in recent years, with products for men cropping up on shelves and online.

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