A FRAMEWORK OF BRAND ALLIANCE FORMATION
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Bashar GAMMOH, Professor of Marketing and International Business, University of Toledo, OH, Department of Marketing and International Business
Kevin E. Voss's research works Oklahoma State University - Stillwater, OK (Oklahoma State) and other places
Co-branding and types of relationship within the fashion industry.
Kevin E. Voss's research works Oklahoma State University - Stillwater, OK (Oklahoma State) and other places
PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research
A FRAMEWORK OF BRAND ALLIANCE FORMATION
A FRAMEWORK OF BRAND ALLIANCE FORMATION
Validated research model Download Scientific Diagram
Co-branding and types of relationship within the fashion industry.
Validated research model Download Scientific Diagram
PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research
PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research
Co-branding and types of relationship within the fashion industry.
Kevin E. Voss's research works Oklahoma State University - Stillwater, OK (Oklahoma State) and other places
A FRAMEWORK OF BRAND ALLIANCE FORMATION
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