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Brand identity structure (Aaker & Joachimsthaler (2000). From

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Brand Identity; source: Adapted from D. A. Aaker and

Aaker's Brand Identity Planning Model.

The brand strategists' toolkit #7: Branded House and House of Brands

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Brand Leadership: Building Assets In an Information Economy

Studying affecting factors on ETKA brand identity based on David

Andy Susilo LUKITO-BUDI, Doctor of Philosophy, Atma Jaya Catholic University of Indonesia, Jakarta, atmajaya, Faculty of Economics

Sustainability, Free Full-Text

Brand equity

Brand Identity; source: Adapted from D. A. Aaker and

Andy Susilo LUKITO-BUDI, Doctor of Philosophy, Atma Jaya Catholic University of Indonesia, Jakarta, atmajaya, Faculty of Economics

Relationship of Brand Identity and Image

Towards an identity-based brand equity model - ScienceDirect

Customer-based Brand Equity in Digital Age: A Conceptual Approach

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Brand Leadership

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