Brand identity structure (Aaker & Joachimsthaler (2000). From
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Brand Identity; source: Adapted from D. A. Aaker and
Aaker's Brand Identity Planning Model.
The brand strategists' toolkit #7: Branded House and House of Brands
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Brand Leadership: Building Assets In an Information Economy
Studying affecting factors on ETKA brand identity based on David
Andy Susilo LUKITO-BUDI, Doctor of Philosophy, Atma Jaya Catholic University of Indonesia, Jakarta, atmajaya, Faculty of Economics
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Brand Identity; source: Adapted from D. A. Aaker and
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