After Its Widely Mocked Holiday Ad, Peloton Is Trying Out a New Marketing Stunt With a Line of Basquiat-Inspired Workout Clothes

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On the heels of a viral (and ridiculed) holiday commercial, Peloton may be looking to shore up some good will with a new apparel collection.

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After Its Widely Mocked Holiday Ad, Peloton Is Trying Out a New Marketing Stunt With a Line of Basquiat-Inspired Workout Clothes

After Its Widely Mocked Holiday Ad, Peloton Is Trying Out a New Marketing Stunt With a Line of Basquiat-Inspired Workout Clothes

Basquiat's Painting of a Triumphant Warrior in a Boxing Ring Could Fetch $15 Million at Phillips This Fall

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