Figure 2 from Corporate Brand Management: Aligning Core Values, Strategic Vision, Corporate Culture and Image

Nike Marketing Strategy - 7 Best Findings from Case Studies

The EOS Process to Aligning Company Values

The Habits & Capabilities of Successful Business Partners

Rethink Your Employee Value Proposition

Stakeholder value creation framework from focal business perspective

The Strategy Diamond – Strategic Management

Sustainability, Free Full-Text

Brand Management is Business Management

What Is Brand Personality & How to Define Yours

Project Prioritization: The Ultimate Guide

How to Find Your Brand Core (Plus Free Workbook Template)

Brand Core

Beyond the MBA - To be loved, brands must know who they are and

Anatomy of a brand: defining your core brand values - Threerooms

Brand Essence Wheel: Theory and Template - Toolshero