Analysing the marketing strategy of Shein - Promark Business Solutions

Shein is one of the fastest growing eCommerce platforms. Its revenue grew by 398% from 2019 to 2021 and is now one well-known name among Zara, Topshop and FashionNova. Its rise to popularity seems to be very surprising to many but many familiar with Shein’s marketing strategy have seen this coming. Shein is one of

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