Authentic Brands Group Announces $500M Primary Follow-on

The continued partnership with General Atlantic supports Authentic’s strategic expansion of its leading brand platform (New York, NY) – June 29, 2023 – Authentic Brands Group (Authentic), a global brand owner, marketing and entertainment platform, today announced a $500M primary follow-on investment from its current investor General Atlantic, a leading global growth equity firm. Authentic … Continued

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Authentic Brands Group Announces $500M Primary Follow-on Investment From General Atlantic

Here's what the 2023 word of the year, 'authentic,' means for brands