Are you prepped for peak pyjama season?

As the nights draw in, consumers are set to spend more time at home. Drapers examines how retailers are pivoting to capture the popular nightwear spend right now, and ahead of the peak pyjama-gifting season.

Andy Saxton's Instagram, Twitter & Facebook on IDCrawl

Anorak Sustainable Pyjamas, Organic Cotton, EcoVero Nightwear

Andy Saxton's Instagram, Twitter & Facebook on IDCrawl

Are you prepped for peak pyjama season?

Anorak Sustainable Pyjamas, Organic Cotton, EcoVero Nightwear

Andy Saxton's Instagram, Twitter & Facebook on IDCrawl

Clare Turner's Instagram, Twitter & Facebook on IDCrawl

Andy Saxton's Instagram, Twitter & Facebook on IDCrawl

Clare Turner's Instagram, Twitter & Facebook on IDCrawl

Andy Saxton's Instagram, Twitter & Facebook on IDCrawl

Andy Saxton's Instagram, Twitter & Facebook on IDCrawl

Flora Nightdress by Bravissimo, Berry

Bravissimo - Come into full bloom in the Lacey Bloom bra

March 2022 – Bravissimo – The Flora Nightdress – Multrees Walk

BRAVISSIMO NIGHTWEAR NIGHTDRESS IN PETROL BLUE OR RED COLOR (N80)

Bravissimo Black Satin Boned Basque with Suspenders 32 to 38 DD E F FF G GG H HH