Under Armour becomes 2nd largest US apparel brand

Forbes has reported that Under Armour has surpassed Adidas to become the second-largest apparel brand in the United States.

Under Armour Is Latest Sportswear Giant To See Revenue Drop

Under Armour Becomes 2nd Best Selling Sportswear Brand in the U.S. - WearTesters

How Under Armour went from a new hotshot sportswear company taking on Nike to a brand with a wholly uncertain future

How Under Armour Lost Its Edge - The New York Times

Columbia Sportswear Is Scouting Factories in Central America - The New York Times

Adidas has nearly doubled its US sneaker market share — at Nike's expense

Under Armour: net revenue share by region worldwide 2023

Under Armour debuts 'made in the U.S.' gear — and tests what we think we know about manufacturing in America - The Washington Post

What Brands Can Learn From Adidas's Marketing Strategy

Adidas vs. Nike vs. Under Armour: Stocks Compared

Under Armour Is Now the #2 Sports Apparel Brand

15 Surprising Facts About Under Armour

Under Armour leads Olympic marketing shake-up after 'rule 40' changes

Ranked: Gen Z's Favorite Brands in 2023

Under Armour Rebrand :: Behance

Under Armour Brand Audit

Under Armour Opens New York's First Brand House Specialty Retail

Under Armour Target Market Segmentation & Audience Analysis

David vs Goliath: How Does Under Armour's Growth Over Recent Years