How Lululemon competes against Athleta, Alo, Gymshark, Adidas and Nike

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Lululemon's roots began in Vancouver, Canada, as a specialty yoga-wear brand geared toward women and yoga enthusiasts. It is now a multibillion-dollar leader in the high-end active wear category. Revenue jumped 29% in the second quarter year over year on increased demand in athletic wear and more comfortable work attire. Lululemon is now embarking on an ambitious five-year plan with the aim of doubling revenue by 2026, to $12.5 billion, that includes aggressive international expansion.
Lululemon's roots began in Vancouver, Canada, as a specialty yoga-wear brand geared toward women and yoga enthusiasts. It is now a multibillion-dollar leader in the high-end active wear category. Revenue jumped 29% in the second quarter year over year on increased demand in athletic wear and more comfortable work attire. Lululemon is now embarking on an ambitious five-year plan with the aim of doubling revenue by 2026, to $12.5 billion, that includes aggressive international expansion.

With Lululemon entering the shoe market, what challenges will they face, and how do they differentiate themselves from competitors like Nike, Adidas, etc.? - Quora