Hailey Bieber Knows You're Sick of Celebrity Beauty Brands

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In her Allure cover interview, Hailey Bieber says she wants her beauty brand, Rhode, to be “cool and attainable.” Though she intends to lend plenty of her own cool to the business, she hopes people will give the line a try without knowing it has anything to do with her.

Hailey Bieber flashes her toned midriff in a crop top while shopping at Erewhon in Studio City

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Hailey Bieber showcases her impeccably toned legs while going for a walk in New York City

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