Brand Campaign Proposal - Jockey

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This document outlines a proposed social media strategy for Jockey International to employ in Europe and elsewhere. It recommends establishing a hub called ShowYoureJockey.com to house consumer-facing content that can be leveraged across partners and platforms. The strategy is based on Jockey's brand pillars and Show You're Jockey message. It also provides recommendations for content creation and posting schedules, and estimates the time commitment needed for effective social media management. The goal is to build consumer loyalty, brand awareness, and ecommerce activity through social platforms.

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