The Agile Brand: Creating Authentic Relationships Between

Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways.

How Brands Can Bridge the Gap Between Consumers and

10 questions every company should ask when creating a branding

€20 to €50 Agenda Bookshop

Brand growth in the digital age: Building and measuring customer

An integrated model of customer-brand engagement.

Lessons Learned: The Personal Brand Experiments (May 2022-Sept 2022)

How Can You Tell if an Agile Coach is Effective?

The Agile Brand: Creating Authentic Relationships Between Companies and Consumers by Greg Kihlström

楽天ブックス: The Agile Brand: Creating Authentic Relationships Between Companies and Consumers - Greg Kihlstrom - 9781543932607 : 洋書

The Agile Brand (2018) — Greg Kihlström Marketing Technology

How a niche fashion brand grew its business 7x in 5 months

ABG and Greg Norman Partner To Accelerate Growth of the Shark Brand

The Agile Brand Guide: Conversational Marketing - The Agile Brand Guide

The Agile Brand with Greg Kihlström - Marketing Technology Podcast

How One Brand Grew a Massive Audience by Building a News Site