The Agile Brand Newsletter: Using Business Value to Prioritize Transformation Initiatives

This week, we are featuring an article Greg Kihlström wrote for CMSWire on how to use the concept of business value to prioritize company and customer initiatives, plus interviews on the topic with leaders from Zendesk and Prudential Financial on The Agile Brand Podcast. Featured Article Enterprises

Value Creation Definition, Model and Examples in Business

Prioritization Techniques for the Product Owner

Action Priority Matrix - FourWeekMBA

How to Prioritize Work in Jira - Old Street Solutions

🧘‍♂️15 Proven Product Prioritization Frameworks [2/5]

Prioritization by Business value

How Digital Transformation is Driving The Customer Experience

Agile Project Management: Best Practices and Methodologies

Flipping the Odds of Digital Transformation Success

emt.gartnerweb.com/ngw/globalassets/en/information

Greg Brown, COO, Citadel Brands

Greg Hoffman: books, biography, latest update

The Agile Brand Podcasts - The Agile Brand Guide

Greg Hoffman (@g_hoffm) / X

This liquor brand grew sales from $1.9 million to $160 million in under 5 years — and it's now more popular than Grey Goose or Jim Beam