BKI Brand Study: How Patagonia Builds Brand Loyalty

How does a company that's been around for more than 40 years continue to build a loyal customer base? Patagonia's commitment to both product excellency and its core operating principles explain much of that legacy. We dig into how they've done it in more detail.

Summer Read #2 With a Love Brand : Patagonia's Top 5 Concrete

Complete Guide to Branding: 25 Elements of a Brand

Brand Loyalty: How to Build it the Patagonia Way

Finding purpose: How Ben & Jerry's, Patagonia & Peloton are using

Emotional connections drive customer loyalty

Patagonia Case Study - Using Brand Purpose

Brand Backlash: Why Backpedaling on Social Issues Is Risky

PR Archives Bouvier Kelly

Patagonia - Activism as Marketing: Standing Up for Values and

Strategy Study: How Patagonia Became The Benchmark In Sustainable

9 Reasons Why Patagonia is a Good Brand

Get Your Favourite Sustainable Outdoor Clothing from Patagonia

Patagonia by Olivia Brandt - Issuu

A Complex and Faulty Relationship between Two Patagonias – Bradley

How Patagonia Became The Men's Brand Of The Moment