Emerging Market Digital Brand, Urbanic, Introduces Sustainable

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Urbanic is the #1 DTC brand in India and the company boasts annual sales of over 400m USD. They have just launched biodegradable packaging, a move that
Urbanic is the #1 DTC brand in India and the company boasts annual sales of over 400m USD. They have just launched biodegradable packaging, a move that's an investment into their future, and into the future as a whole.

Urbanic goes big in India

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Complexity Model (Urbanic and ElMaraghy, 2006).