Chico's FAS, Inc. - Chico's FAS, Inc. Introduces TellTale™, its New Digital-First Intimate Apparel Brand

TellTale™ to Launch April 24 at mytelltale.com  Chico's FAS, Inc. (NYSE: CHS) today announced the upcoming launch of its newest brand, TellTale™, an intimate apparel collection targeting women ages 25 to 40.  Launching as a digital-first brand, TellTale™ is designed to intrigue customers looking for intimate apparel that is sensual and lets them express their distinct personality. The TellTale™ brand will launch exclusively at mytelltale.com on April 24, 2019. "TellTale™ enables us to capitalize on our intimate's infrastructure with core, proven expertise already in place, addressing a true white space in a growing market," said Shelley Broader, CEO and President of Chico's FAS. "The retail environment is shifting rapidly, and we believe that the winners long-term will be those that have a healthy pipeline of innovation – including innovative approaches to doing business." "TellTale™ allows us to target new customers and offer them a different experience than what we offer through our

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Gregory Mannering on LinkedIn: #proudsomaemployee #bodify #smartbra

Chico's is looking to gain traction with a new digital-first

Chico's Fas launches its newest brand TellTale

Chico's FAS, Inc. Unveils New Lingerie Brand for Millennials

Chico's FAS, Inc. - About Us

Soma TellTale The Ghoster Bikini, Pink, size XS

Soma TellTale The Innovator Bralette, Blackout Black, Size XS

Soma TellTale The Romantic Thong, Yellow, size L

Soma Telltale The Dreamer Retro Brief In Tan

[UPDATE] Humble Telltale Bundle