Skinnygirl Cocktails adds variety with Pinot Noir, new ready-to

In 2009, reality-TV celebrity Bethenny Frankel founded Skinnygirl Cocktails on the premise that women want low-calorie, great-tasting Margaritas. In 2011, Deerfield, Ill.-based Beam Suntory acquired the brand, which has since grown to include 21 low-calorie products in the vodka, wine and ready-to-drink categories, according to Brendan Lynch, senior marketing director at Beam Suntory.

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Skinnygirl - Thanks to Variety for including Bethenny Frankel and # Skinnygirl in “Celebrity Licensing: A Special Report” - read the full article now here