New Columbia Sportswear ad in Quebec lost in translation?

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The French translation for a Columbia Sportswear advertisement slogan in Quebec is turning heads. The English acronym for G.O.A.T. which stands for greatest of all time is used in a clever slogan be the goat' but the French translation soyez la chèvre isn't sitting well with some. Global's Gloria Henriquez reports.

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New Columbia Sportswear ad in Quebec lost in translation?

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