Brand Honey Badger: Nick Cummins as linguistic innovator in the sports media

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Nick Cummins, or the Honey Badger as he is also known, has a bit of a cult following in the rugby world. Don’t know who I’m talking about? Watch the following interview.

Nick Cummins “The Honey Badger”

Brand Honey Badger: Nick Cummins as linguistic innovator in the sports media

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