MUJI:'no brand branding' Jayant Desai - I'm an idealist: I don't know where I'm going but I'm on my way.

Ryohin Keikaku Co.,Ltd. or MUJI (無印良品, Mujirushi Ryōhin) is a Japanese retail company, started in 1980 which sells a wide variety of household and consumer goods. MUJI started with 40 products and now includes more than 7,000 products. MUJI products range from stationery and clothing for men and women, to food items and major kitchen…

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