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Direct-to-consumer Bra Brand Parade Valued at $200 Million

$ 19.00

4.9 (788) In stock

Parade is just one of several innerwear brands raising hundreds of millions of dollars, hoping to take share in the intimates market.

What Our Editors Though of the New Parade Bralettes

How Parade Underwear Took Over Instagram The New York Times, 53% OFF

bra review] Parade bralettes review : r/ABraThatFits

Gen Z's Parade Underwear Brand Valued at $140 Million in Latest Deal - Bloomberg

How Parade Underwear Took Over Instagram The New York Times, 53% OFF

Cuup's Rare Sale Has Bras, Underwear, and Swimsuits for Less

Underwear Startup Parade Bought by Fruit of the Loom Dealer Ariela & Associates - Bloomberg

Parade underwear: What to know about the intimates brand

How underwear brand Parade reached $10 million in revenue in 2020

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela & Associates

What Parade's Sale Says About the State of DTC

Parade Launches New Bralette Collection

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