Nike's “Just Do It,” the Last Great Advertising Tagline, Celebrates its 25th Birthday

It’s hard to believe that it’s been 25 years since the iconic “Just do it” slogan was introduced by Nike and their advertising agency, Wieden + Kennedy. Adweek.com recalled the rise and reign of this savvy slogan to show how three simple words defined the ethic and ethos of an era. Nike’s slogan sprang onto

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Nike's 'Just Do It,' the Last Great Advertising Slogan, Turns 25

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