Can Superdry's Dunkerton Succeed Where Other Boomerang CEOs Have Failed?

Companies often turn to former CEOs when things turn bad. However, a new study suggests that — with the odd notable exception — this tends not to work.

Superdry: What's gone wrong and how can it bounce back? - Retail

What went wrong at Superdry?

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Has Superdry really got its strategy wrong or has the brand just

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