Equinox's 'We Don't Speak January' campaign sparks uproar on social media

Luxury fitness club Equinox is coming under criticism online after they launched a day-long campaign labeled “We Don’t Speak January,” forbidding new members from joining. “It’s not you, it’s January,” a message posted on Equinox’s website read.

Equinox's 'We Don't Speak January' campaign sparks uproar on social media

Equinox's 'We Don't Speak January' campaign sparks uproar on social media

Equinox's 'We Don't Speak January' campaign sparks uproar on social media

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