From Beach Lover to Iconic Aussie Brand Founder: How Adam Linforth

Adam Linforth founded an Aussie swimwear icon – and has spent his life on the beach because of it. In partnership with Klaviyo, we chat to Linforth about lessons learnt in storytelling, audience and running an iconic brand.

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Budgy Smugglers owner Adam Linforth on building an iconic Australian brand