From farmer's son to billion-dollar fashion svengali: how Brunello

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Quality and provenance matter, says Brunello Cucinelli, founder and chief executive of the eponymous brand, who con-vinced a friend to give him 20kg of white cashmere for free when he dropped out of university in 1978, and today runs a $1.

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From farmer's son to billion-dollar fashion svengali: how Brunello Cucinelli became the King of Cashmere