Parade to be bought by Fruit of the Loom licensee Ariela
4.7 (468) In stock
![](https://image.cnbcfm.com/api/v1/image/107286288-1692045065907-Parade.jpg?v=1692093601)
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Fruit of the Loom - arielle sunshine — designer & art director
![](https://krdo.b-cdn.net/2023/10/cnn-L19jb21wb25lbnRzL2ltYWdlL2luc3RhbmNlcy9jbG50M3dsbDYwMDFtM2I2aW5ucG51dnlr-L19wYWdlcy9jbG50M2NsemMwMDM3NDdwZDVhcDloZWR2.jpg)
It's not been enough to carry the day': Why the Victoria's Secret rebrand is over
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EXCLUSIVE: Ariela & Associates Inks Deal to Purchase Curvy Couture
![](https://miro.medium.com/v2/resize:fit:1358/0*YWGm43iwTroNOltu.jpg)
Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom Licensee — Retail Bum, by Retail Bum
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Parade Acquired by Intimates Company Ariela & Associates International
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Parade bought by Fruit of the Loom licence holder
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Retail: DTC reckoning
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Fruit of the Loom - arielle sunshine — designer & art director
![](https://static01.nyt.com/images/2022/03/13/magazine/13mag-music-protestmusic/13mag-music-protestmusic-mobileMasterAt3x-v3.png)
A New, Stealthy Kind of Protest Music - The New York Times
Meet Parade’s sustainable take on the timeless mid-rise brief with a breathable mesh panel, 360° stretch, and an ultra-soft feel that moves when you
![](https://media.allure.com/photos/5e2857953631af0009cd62b7/16:9/w_1280,c_limit/parade%20bite%20models%202.jpg)
Parade Launches a New Category: Bralettes » Press Release
Parade Brand (@ParadeBrand) / X
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