Kraft Mac and Cheese Goes Viral: A Lesson in Psychology and Marketing

“Marketing pop quiz: Question: How do you change an iconic brand to which millions of Americans have an emotional attachment--without causing an uproar? Answer: You don’t tell them it changed. (Until you’ve got proof they still love it.

Unleashing Success: A Comical Marketing Journey with Petcare (Part 2)

Unleashing Success: A Comical Marketing Journey with Petcare (Part 2)

Doing Good First, Doing Good Advertising After: The Kraft Mac & Cheese Success Story

Why brands should communicate their flaws

Doing Good First, Doing Good Advertising After: The Kraft Mac & Cheese Success Story

Doing Good First, Doing Good Advertising After: The Kraft Mac & Cheese Success Story

What is Brand Equity, and How to Measure It?

Kraft Mac and Cheese Goes Viral: A Lesson in Psychology and Marketing

Kraft Mac and Cheese Goes Viral: A Lesson in Psychology and Marketing

How To Overcome The Challenges & Frustrations of Leading Gen Z With Empathy

Kraft Easy Mac Original Macaroni and Cheese 2.05 oz Microwaveable Cup [12-Count]

Kraft Launches Mac & Cheese Fan Club and Flavor Boost Packets

Where to Buy Kraft Mac & Cheese Flavor Boosters

Kraft Dinner Original Macaroni & Cheese - 225g – Snowbird Sweets

Kraft Original Mac N Cheese Macaroni and Cheese Dinner, 5 ct - Kroger