Packaged Goods Universal Marketing Dictionary

Grocery store shelves are filled with CPGs. Definition The terms packaged goods, consumer packaged goods (CPGs) or fast-moving consumer goods (FMCGs) all refer to goods that are: usually sold in smaller packages, carry a low unit price, are distributed through food and drug retailers, are heavily promoted (usually in mass media), and are bought and

Universal Marketing Dictionary

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Universal Marketing Dictionary

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Universal Marketing Dictionary

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