Athleta's Strategy & Growth, What You Need to Know

Despite heavy competition Athleta has carved out its own place in the athleisure sector, growing from a brand generating $37 million in sales in 2008 to a billion dollar brand today.

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Gap-Owned Athleta Enters Canada with Expansion Plans: Interview with GM Jenelle Sheridan

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Gap's growth strategy relies on fewer stores and a higher profile for Athleta - MarketWatch

Gap Inc. To Double Down On Athleta While Trimming The Fat At Gap And Banana Republic

Tarun Roshan

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Gap Names President and CEO at Athleta – Visual Merchandising and Store Design

Jenelle Sheridan

Athleta Girl Moto-vating Tight

Athleta Gift Card

Athleta

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Gap posts big loss; executive shakeup includes exit of Athleta CEO