ThirdLove's Heidi Zak Knows What Women Want In A Bra: More Comfortable To Wear And Try On
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![](https://imageio.forbes.com/blogs-images/pamdanziger/files/2018/03/Thirdlove-BraWardrobe.jpg?height=433&width=650&fit=bounds)
Interview with Heidi Zak, founder of ThirdLove, about how the company has found a better way for women to shop for bras, in the comfort of her home, and created bras that fit better and more comfortably. ThirdLove stands in stark contrast to industry-leader Victoria
Interview with Heidi Zak, founder of ThirdLove, about how the company has found a better way for women to shop for bras, in the comfort of her home, and created bras that fit better and more comfortably. ThirdLove stands in stark contrast to industry-leader Victoria's Secret.
![](https://www.thirdlove.com/cdn/shop/files/220810_SITE_LP_Our-Story_Founders_Heidi_x600_jpg_900x.png?v=1709065379)
Our Story: To Each, Her Own – ThirdLove
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How ThirdLove Fosters an Inclusive Bra Shopping Experience
ThirdLove CEO Heidi Zak on Innovation and Being the Anti-Victoria Secret
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ThirdLove CEO Heidi Zak: Supporting Women With Brand Purpose — The Continuum
![](https://media.cnn.com/api/v1/images/stellar/prod/190114173255-third-love-bras-4.jpg?q=w_3102,h_1736,x_0,y_0,c_fill)
Bra sizing is wildly confusing. Her company seeks to change that
![](https://images.squarespace-cdn.com/content/v1/5f60ececfea8fc6ec92348af/1617044074176-1SA5X26OUNU3NIFNCXK5/c%402x.jpeg)
ThirdLove CEO Heidi Zak: Supporting Women With Brand Purpose — The Continuum
![](https://www.thirdlove.com/cdn/shop/articles/Heidi_Zak_on_sofa_Thirdlove_HQ_750dd812-73e8-4643-b141-68bd55eeaabb.jpg?v=1684782648&width=335)
Founder Friday: I'm a CEO and a CM(other)O, with Heidi Zak - ThirdLove
![](https://media.allure.com/photos/5b23cd9e58dca33ff21ee588/1:1/w_320%2Cc_limit/thirdlove-bra-test-sable.jpg)
Thirdlove Classic Racerback Bra Reviewed by 5 Women With Photos
ThirdLove Buys Kit Undergarments for Undisclosed Amount
![](https://media.allure.com/photos/5b217c472f219407b52e9e97/4:3/w_2968,h_2226,c_limit/thirdlove-bra-test-lede.jpg)
Thirdlove Classic Racerback Bra Reviewed by 5 Women With Photos
![](http://www.thirdlove.com/cdn/shop/articles/01_SUM22_CAM_Group_TShirtBra_1000336_1019101_1000334_9796_10.05.12_AM.jpg?v=1692133818)
ThirdLove vs Skims Bras: Similarities, Differences & Style Options - Best Women's Bras Online
How (and Why) We're Doing Things Differently at ThirdLove
![](https://cupofjo.com/wp-content/uploads/2018/01/thirdlove_bras_5.jpg)
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ThirdLove's secret to designing the perfect-fitting bra
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