Hello Kitty: A Marketing Sensation Grows Up

She's worth billions, she has her own theme park and her face graces thousands of products. At 30, Hello Kitty is one of the great marketing phenomenons of all time and she's just so darn cute. NPR's Susan Stone reports.
She's worth billions, she has her own theme park and her face graces thousands of products. At 30, Hello Kitty is one of the great marketing phenomenons of all time and she's just so darn cute. NPR's Susan Stone reports.

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