How Gen-Z-Founded Brands Are Changing the Intimates Industry

For Gen Z, there was a time when Victoria’s Secret ruled all, but now, wearing an Instagram intimate brand is a badge of modernity. Here’s how brands like Parade, Cou Cou Intimates, Siren Basics, and more are changing the intimates industry.
For Gen Z, there was a time when Victoria’s Secret ruled all, but now, wearing an Instagram intimate brand is a badge of modernity. Here’s how brands like Parade, Cou Cou Intimates, Siren Basics, and more are changing the intimates industry.

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