How Michael Jordan became a brand (even though he almost skipped the meeting with Nike)

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The Man Who Saved Nike

1996 NBA Draft 25th Anniversary: Ray Allen reflects on his iconic Jordan sneaker legacy that very nearly never was

The Godfather of the Jordan Brand': How Howard White found his calling as Michael Jordan's closest confidant

How Michael Jordan helped transform Nike from uncool jogging brand to selling £22bn-worth of trainers a year

The billion-dollar move that Michael Jordan almost missed

Michael Jordan's 1984 Nike Air Ships sell for record $1.5M at Sotheby's

Air True Story: All About the Film Inspired by Michael Jordan's Shoes

What's Cooler Than a New Pair of Air Jordan 1s? A Really Old One

Startup advantage: Michael Jordan/Nike story

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The Godfather of the Jordan Brand': How Howard White found his calling as Michael Jordan's closest confidant

Exclusive Interview With Michael Jordan's Longtime Agent David Falk

Chris Tucker had personal reasons to join Nike/Michael Jordan film 'Air

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Michael Jordan: Biography, Basketball Player, Businessman