Just take the pouch out': How Step One tweaked its underwear for women - Inside Retail Australia
4.6 (104) In stock
![](https://insideretail.com.au/wp-content/uploads/2022/01/step-one-womens-underwear.png)
Women already made up 40 per cent of men's underwear brand Step One's customer base. But designing a product for them proved trickier than expected.
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