How to Increase Gym Member Retention Rates, by Katie Houston, In Fitness And In Health

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Member retention is a critical metric for the long-term success of a gym or fitness facility. Over 80% of the revenue of a health club comes from membership fees, making member fees the sole driver…

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No matter what a health/fitness club’s retention level is, it can always be improved—and finding a means to increase membership retention is essential

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