How to Sell to Baby Boomers: Six Tips for Marketing Lingerie to Older Women, by Elisabeth Dale

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You may be surprised to learn that Baby Boomers are the second-largest group of bra buyers, after Millennials. And their share of this market is growing at a faster rate than all other generations…

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How to Sell to Baby Boomers: Six Tips for Marketing Lingerie to Older Women, by Elisabeth Dale