Ideas Unlimited - #BIBA Apparels Private Limited (BIBA), the Indian fashion giant, stands true to its name. Symbolizing the strength & spirit of a woman, with a prime objective of providing Ethnic

Biba looks to expand market share in India's ethnic wear segment

Case 4

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Biba's upcoming collections includes trendy outfits with ethnicwear

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BIBA targets younger positioning, Rs 1000 cr turnover by 2018