Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online

‘If old-fashioned underwear makes you squirm, switch to Jockey.’ That was the pitch from clothing manufacturer Lane Walker Rudkin when it began marketing the Jockey Y-front to New Zealand men on 16 March 1940.

Albert and Ernest Asher NZHistory, New Zealand history online

Opera House strike meeting poster NZHistory, New Zealand history

NZ On Screen

Birth of an Olympic rowing tradition

Polling booth, 1996 NZHistory, New Zealand history online

New Zealand machine gunners on Crete

Y-Front Briefs - BRANDS-MENS-JOCKEY : Andersons / Noire - Jockey

The Kiwi Diary 2014 by The Kiwi Diary - Issuu

Pātea war memorial NZHistory, New Zealand history online

Rise of the Y-Front

Flashback: 'Waste no pity' - Jockey Y-fronts arrive

Sir Edmund Hillary stamps NZHistory, New Zealand history online

The History and Evolution of Underwear – Gloot

The Advocate on X: 24 #Ads Showing the Evolution of Men's #Underwear A brief history. / X

Braies, Ladies' [BSD-BR14] - $29.95 : Historic Enterprises, We're making history

Fig Leaves, Free Ballin', and More: The History (and Future) of

Braies, Ladies' [BSD-BR14] - $29.95 : Historic Enterprises, We're