Boohoo Defends Kourtney Kardashian Hire and Sustainability Efforts

After Boohoo hired Kourtney Kardashian for its sustainability ambassador, questions loomed over the sustainability potential of the company. Here, Boohoo cofounder Carol Kane and more speak exclusively to WWD.

The Paradox of Kourtney Kardashian Selling Sustainability

Boohoo Announces Kourtney Kardashian Barker as Sustainability Ambassador Sparking Questions About the True Value of “Awareness” — The Sustainable Fashion Forum

Kourtney Kardashian Barker is Boohoo's New Sustainability Ambassador

Kourtney Kardashian Will Launch New Sustainable Boohoo Lines at NYFW – Fonjep News

Boohoo Announces Kourtney Kardashian Barker as Sustainability Ambassador Sparking Questions About the True Value of “Awareness” — The Sustainable Fashion Forum

Kourtney Kardashian Responds To Boohoo Backlash

Kourtney Kardashian Barker's Boohoo sustainable capsule collection garners greenwashing backlash

Kourtney Kardashian

Kourtney Kardashian Barker Is Boohoo's New 'Sustainability Ambassador

Kourtney Kardashian slammed for 'sustainable' Boohoo collaboration

Kourtney Kardashian Was Hoping For Boohoo Sustainability Backlash - PAPER Magazine

Kourtney Kardashian is mocked on social media after launching 'sustainable' BooHoo collab

2022 Remake Fashion Accountability Report — Remake

Kourtney Kardashian is mocked on social media after launching 'sustainable' BooHoo collab

Kourtney Kardashian Talks Sustainability & More at Boohoo NYFW Show – Mindarie-wa News

Hollywood, Ca. 21st Mar, 2018. SWV, at the boohoo Hosts 'The

Hollywood, Ca. 21st Mar, 2018. Jess Hunt, at the boohoo Hosts 'The Zendaya Edit' Block Party at The Highlight Room on March 21, 2018 in Hollywood, California. Credit: Faye Sadou/Media Punch/Alamy Live

LOS ANGELES, CA - NOVEMBER 7: Amelia Gray, at boohoo x All That

LOS ANGELES, CA - NOVEMBER 7: Romee Strijd, at boohoo x All That

Mike Ashley's Frasers Group buys 5% Boohoo stake in online shopping spree, Frasers Group