Four Reasons Why Kroger Might Rethink Its New Apparel Brand Name, Dip

Strategically, Kroger’s foray into apparel makes sense, but is Dip the right brand name? Branding theory suggests four reasons why maybe not.

Four Reasons Why Kroger Might Rethink Its New Apparel Brand Name, Dip

Barbara Kahn on LinkedIn: So much fun working with these high

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Barbara Kahn on LinkedIn: Wharton Faculty in the News

Barbara Kahn on LinkedIn: The marketing formula behind shop-in

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Barbara Kahn on LinkedIn: Daphne Howland, Senior Reporter, Retail Dive

Barbara Kahn posted on LinkedIn

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Barbara Kahn on LinkedIn: Always love when Steven Silverstein, CEO

Kroger's Rebranding – Not Just a New Facelift - Drive Creative Agency

Kroger Debuts New Logo and Launches Brand Transformation Campaign

Kroger Success Story Snapchat for Business

New & Trending Arrivals at Kroger - Kroger

Kroger Debuts New Logo and Launches Brand Transformation Campaign - Perishable News