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Lego Uses Gender Stereotypes To Get Girls Building

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Danish toy maker Lego has long been a childhood favorite around the world, but the brand has struggled to maintain mass appeal to both girls and boys. While Lego bricks were initially designed as a unisex
Danish toy maker Lego has long been a childhood favorite around the world, but the brand has struggled to maintain mass appeal to both girls and boys. While

The challenge of perfection: Creative confidence

Lego makes toys girls like; feminists are outraged – Orange County Register

Build blocks, not stereotypes: LEGO vows to make toys more gender-inclusive

Lego vows to remove gender bias from its toys

lego ready for girls campaign - About Us

Lego - Latest News and breaking headlines - Benzinga

Lego Pledges To Remove Gender Bias from Toys

Lego told off by 7-year-old girl for promoting gender stereotypes, The Independent

Lego branded sexist for enforcing stereotypes by academics

LEGO promises to remove gender stereotypes from its products

Lego - Latest News and breaking headlines - Benzinga

Classic LEGO 'What it is is beautiful' advert recreated for International Women's Day – Blocks – the monthly LEGO magazine for fans

New Legos aimed at girls raise questions about gender and play

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