Love, Bonito's Rachel Lim Sells Confidence, Not Clothes

Entrepreneur Asia Pacific caught up with Lim recently to chat about her young days as a businesswoman, what she learned from her personal journey as the head of a fast-growing startup, and why she does not consider herself a feminist.

Meet Rachel Lim, the Singaporean co-founder of Love, Bonito: she boasts a multimillion-dollar net worth and her fashion brand dominates Asia – but it all started as a second-hand shop when she

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