Lively, A Digital-First Lingerie Startup, Aims To Reinvent Retail By Taking Its Pop-Up Shop Cross-Country
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Grant says Lively gained early traction due to Instagram and influencer marketing strategies but owes a recent jump in sales to its experiential pop-up shops. In April, Lively raised $3M which will fund Grant’s goal to take Lively’s pop-up shops across the U.S.
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![](https://imageio.forbes.com/blogs-images/tanyaklich/files/2018/06/lively-lace.jpg?height=818&width=711&fit=bounds)
Lively, A Digital-First Lingerie Startup, Aims To Reinvent Retail
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Lively, A Digital-First Lingerie Startup, Aims To Reinvent Retail
![](https://imageio.forbes.com/blogs-images/tanyaklich/files/2018/06/nashville4-e1529529778837.jpg?height=598&width=609&fit=bounds)
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