Lululemon Athletica uses science to reinvent the sports bra - Los Angeles Times

When it comes to sports bras, the longstanding idea was to keep breast movement to a minimum during exercise, but Lululemon is turning that notion on its head.
The sportswear brand engineered its newest sports bra utilizing advancements in neuroscience behavior psychology and physiology.

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Lululemon Debuts Revolutionary Sports Bra Designed with Data

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Lululemon's Secret Power: Even Mom Can't Make It Uncool - WSJ

Going for a run? Keep your mind on your stride in this sleek bra that gives you support, separation and coverage, with perforated panelling for

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These 5 Supportive Sports Bras Are Actually Backed By Science

How designing sports bras helped Lululemon launch women's shoes

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Only the ball should bounce - the science behind a sports bra

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Lululemon's top-rated $64 sports bra feels 'like a cloud

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Lululemon fabric guide: Which leggings are best for your workout? - Reviewed

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