Millennial Moms

NEW YORK—Mothers have long made the majority of the buying decisions for their households. They currently hold 85 percent of purchasing power for their families… and it’s a lot of power. Parents currently spend $1 trillion each year on their offspring, not including college costs, and that figure is slated to grow in the coming years.

How to Help Millennial Moms [INFOGRAPHIC]

Have a social media account for your baby? 40 percent of

22 Facts You Should Know About Millennial Moms [Infographic]

What YEMMies Want: Millennial moms driving retail shake-up - Felicity PR

What is a Millennial Mom

A Love Letter to Millennial Moms, From a Gen X Mom

An Infographic - Building Trust with Millennial Moms

39,235 Millennial Moms Stock Photos, High-Res Pictures, and Images - Getty Images

How Marketers Can Appeal to 20-Something Millennial Moms

Signs You Are a Millennial Mom

Mobile and Social: Researching the Millennial Mom

Millennial Moms: A Healthcare Marketer's Dream - Austin Williams

2,000+ Millennial Mom On Phone Stock Photos, Pictures & Royalty-Free Images - iStock

The Millennial Mom: Bharadwaj, Shikha Kedia: 9789355540126: Books