Thanks To Softbank's $400 Million Investment, Athleisure Brand Vuori Is Now Worth $4 Billion
4.8 (410) In stock
![](https://imageio.forbes.com/specials-images/imageserve/6166ee48e0d9c3a3ff7987e6/Vuori/960x0.jpg?format=jpg&width=960)
This morning, six-year old athleisure brand Vuori announced an investment by Softbank of $400 million at a valuation of $4 billion.
Mathew Dixon on LinkedIn: How Vuori defied the DTC apocalypse to
![](https://cdn.snapi.dev/images/v1/k/p/91222972-s-1080346.jpg)
SoftBank Group Corp Stock News (SFTBY) - Page 20
![](http://www.bnnbloomberg.ca/polopoly_fs/1.1831954!/fileimage/httpImage/image.jpg_gen/derivatives/landscape_620/vuori-s-new-location-in-manhattan-s-soho-neighborhood-is-a-block-from-stores-run-by-competitors-lululemon-and-nike-photographer-lanna-apisukh-bloomberg.jpg)
SoftBank-Backed Vuori Takes on Lululemon With Global Expansion
![](https://beehiiv-images-production.s3.amazonaws.com/uploads/asset/file/344c745a-247f-4fcd-ad07-d7b356b89a7c/vr1123.png?t=1696855577)
Softbank-Backed Activewear with $4 Billion Valuation
![](https://www.sdbj.com/wp-content/uploads/2022/01/SDBJ-placeholder-logos-1-1.jpg)
Vuori Gets $400M Investment from SoftBank - San Diego Business Journal
![](https://frontofficesports.com/wp-content/uploads/2021/10/Insights-Athleisure-4-872x1024.jpg)
Consumer Trends: Athleisure, Luxury, and Smart Clothing - Front
![](https://media.bizj.us/view/img/12551053/anne-final.jpg)
Vuori, an activewear brand valued at $4B, continues expansion
![](https://frontofficesports.com/wp-content/uploads/2021/10/Insights-Athleisure-3-1024x683.jpg)
Consumer Trends: Athleisure, Luxury, and Smart Clothing - Front
Vuori Gets $400 Million Investment From SoftBank
![](https://media.bizj.us/view/img/12345064/gibbonslucia*xx2984-1683-0-998.jpg)
Vuori, an activewear brand valued at $4B, continues expansion
![](https://www.sandiegobusiness.org/wp-content/uploads/2023/08/Dan-and-Joe_ARE-and-Vuori-16-300x214.jpg)
San Diego: Life. Changing. Archives - San Diego Regional EDC
![](https://media.gettyimages.com/id/1243933094/photo/pedestrians-outside-the-vuori-athletic-apparel-store-in-new-york-us-on-tuesday-oct-11-2022.jpg?s=612x612&w=gi&k=20&c=L4iLg-ZQAQdFUqLHPlZ0eEfa4lTiH8gv6GmrRFRv80M=)
32 Photos & High Res Pictures - Getty Images
![](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ihAqOjeypIvQ/v0/-1x-1.jpg)
Vuori, SoftBank-Backed Lululemon Rival, Said to Plan IPO Next Year
![](https://imageio.forbes.com/specials-images/imageserve/6478da4fd2fee1855ab0e157/There-s-a--tailored-randomness--to-the-staging-which-suggests-a-no-rules--brand/960x0.jpg?height=410&width=711&fit=bounds)
Vuori Vaults To $4 Billion In a Decade, It Is Just Warming Up
Vuori's Performance Clothes Are made with Versatility and Comfort
Top Brand: The Best of Vuori Clothing for Men
Vuori Halo Performance Hoodie 2.0 Women's – Trailhead Kingston