More than 'Caitlin Clark Effect' Driving Women's Basketball Boom - Yahoo Sports
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This is not just a Caitlin Clark story. That’s what ESPN VP of brand strategy and content insights Flora Kelly said, having studied the data around the Iowa star’s ascendency. Yes, Clark has become a dominant force on and off the court: selling out arenas, signing massive brand deals, and becoming the face of college …
This is not just a Caitlin Clark story. That’s what ESPN VP of brand strategy and content insights Flora Kelly said, having studied the data around the Iowa star’s ascendency. Yes, Clark has become a dominant force on and off the court: selling out arenas, signing massive brand deals, and becoming the face of college …
This is not just a Caitlin Clark story. That’s what ESPN VP of brand strategy and content insights Flora Kelly said, having studied the data around the Iowa
![](https://a57.foxsports.com/statics.foxsports.com/www.foxsports.com/content/uploads/2024/02/1280/1280/83d2e99e-Caitlin-Clark-NCAA-Womens-Scoring-Record.jpg?ve=1&tl=1)
Caitlin Clark's historic night and it's impact on women's sports
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Doyel: Caitlin Clark, headed to Fever? This news is up there with the 2012 WNBA title - Yahoo Sports
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![](https://a57.foxsports.com/statics.foxsports.com/www.foxsports.com/content/uploads/2023/11/1280/1280/CaitlinClark3.jpg?ve=1&tl=1)
It's a circus atmosphere when Caitlin Clark plays, and she's savoring every bit of it
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Yahoo Sports on X: The moment Caitlin Clark claimed the 3-point record 👏 (via @CBBonFOX) / X
More Than 'Caitlin Clark Effect' Driving Women's Basketball Boom - Yahoo Sports
![](https://www.gpb.org/sites/default/files/styles/three_two_702x468/public/npr_story_images/2024/03/19/basketball-quadtych-v4-9d018d814830d67d7b27aaacd1ecd3f36ffdbc78.jpg?h=52cb68ad&itok=F5Latpm3)
Caitlin Clark — a 'tsunami of impact and influence' — breaks the NCAA scoring record
![](https://www.hottytoddy.com/wp-content/uploads/2023/02/27FD1D2C-2239-4722-89E3-78E42FF7E6BA.jpeg)
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